21 November 2009

Facebook faces class action for fraudulent game practices

YoVille Monetization Structure and Strategyphoto © 2009 i a walsh | more info (via: Wylio)

Do you have an account on Facebook? And are you probably tired of reading messages like “your friend XXX just won first place on Fraternity’s Drinking Bout”*? Well, such messages are likely to disappear or at least become less in future.

The reason behind is that Facebook and its social network games’ supplier Zynga are currently facing a class action for having fraudulently lured social networks users to lose money in online games, ads and quizzes.

The lead claimant in the case is a woman named Rebecca Swift, who has been charged over $165 as a result of accepting a “free” ad offer in exchange for YoCash usable in Zynga’s YoVille virtual world. She claims neither to have accepted an offer nor to have acted in an intent to be legally bound.

Both defendants counter that the ad offers in suit were provided by outside undertakings for whom they were not liable. The claimant, however, alleges the defendants displayed the fraudulent offers knowingly and were thus liable.

The suit seeks to obtain upwards of $5 million in damages.


*The game’s name is absolutely fictional.

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