Two days ago I took this picture in the Serbian town of Subotica.
As you can see, a local entrepreneur is using that very famous brand to promote their own business, obviously consisting in the provision of food and drink.
The funny thing is that Hugo Boss has a trade mark registration in Serbia (albeit not for class 43) and that the Serbian Trade Mark Act protects well-known marks.
While I didn`t feel confused that the fashion brand might have something in common with a provincial restaurant in Serbia, I could not but perceive that the local entrepreneur has undertaken serious efforts to imitate both, the trade mark and the get-up of BOSS.
Thus, do you share my view that his use of the famous mark represents an unfair advantage and is detrimental to said mark`s distinctive character?
You really spent time in thinking of what this Caffe Atrium and I think you were able to analyze it very well and come up with such a conclusion. Thanks for the blog.
Liane Markus recently posted..אילוף כלבים
I think these kind of business will surely be click to all because you take hours to built up it. Good luck!
There may be lots of coffee shops out there but still, they have differences when it comes to products and services. I am sure many are visiting this establishment.
Liane Markus recently posted..home loan singapore
For me, These kind of business will sure “click” to the taste of every one. Keep it up.