25 January 2012

The Boss Of Passing Off

Two days ago I took this picture in the Serbian town of Subotica.

As you can see, a local entrepreneur is using that very famous brand to promote their own business, obviously consisting in the provision of food and drink.

The funny thing is that Hugo Boss has a trade mark registration in Serbia (albeit not for class 43) and that the Serbian Trade Mark Act protects well-known marks.

While I didn`t feel confused that the fashion brand might have something in common with a provincial restaurant in Serbia, I could not but perceive that the local entrepreneur has undertaken serious efforts to imitate both, the trade mark and the get-up of BOSS.

Thus, do you share my view that his use of the famous mark represents an unfair advantage and is detrimental to said mark`s distinctive character?

Comments (4)

  1. 27 January 2012
    Liane Markus said...

    You really spent time in thinking of what this Caffe Atrium and I think you were able to analyze it very well and come up with such a conclusion. Thanks for the blog.
    Liane Markus recently posted..אילוף כלבים

  2. 31 January 2012
    gabby said...

    I think these kind of business will surely be click to all because you take hours to built up it. Good luck!

    • 7 February 2012
      Liane Markus said...

      There may be lots of coffee shops out there but still, they have differences when it comes to products and services. I am sure many are visiting this establishment.
      Liane Markus recently posted..home loan singapore

  3. 9 February 2012
    Maegan87 said...

    For me, These kind of business will sure “click” to the taste of every one. Keep it up.

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