25 January 2012

The Boss Of Passing Off


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Two days ago I took this picture in the Serbian town of Subotica.

As you can see, a local entrepreneur is using that very famous brand to promote their own business, obviously consisting in the provision of food and drink.

The funny thing is that Hugo Boss has a trade mark registration in Serbia (albeit not for class 43) and that the Serbian Trade Mark Act protects well-known marks.

While I didn`t feel confused that the fashion brand might have something in common with a provincial restaurant in Serbia, I could not but perceive that the local entrepreneur has undertaken serious efforts to imitate both, the trade mark and the get-up of BOSS.

Thus, do you share my view that his use of the famous mark represents an unfair advantage and is detrimental to said mark`s distinctive character?

17 November 2011

Where Pizza Meets Haute Couture


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Saw this one yesterday in downtown Sofia and could not resist to take a picture and blog on it.

Later I was somewhat surprised to find out that Escada had obtained a Bulgarian registration for their trade mark already in 2003.

Could there be room for a sound dilution claim based on Art 4 (3) of the trade mark directive?